TAKE OFF: TRIBE Hotel Group Launches With Perth Property
Australia has a brand new hotel brand, TRIBE Hotel Group (TRIBE), focused on giving guests everything they need and nothing they don't, in a space that’s intelligent and sophisticated with high-end design. Instead of being something to everyone, TRIBE has been created for design lovers and urban explorers, who are meticulous when it comes to where they stay and prudent about what they pay.
TRIBE Perth is the group’s first hotel - a nine-storey, 126 room property in West Perth launching on 16 May 2017. Interiors are by award-winning architect and interior designer Travis Walton, architecture by Idle Architecture Studio, and brand campaigns shot by Nicole Bentley.
TRIBE Perth’s rooms are functional and luxurious, with contemporary shared spaces and cutting edge technology. The living areas – styled by Walton in collaboration with celebrated art director Marsha Golemac – are part collaborative workspace, part social club, featuring break out spaces, lounges, an outdoor courtyard and TRIBE Foods. Design details include: lighting by Tom Dixon, Moroso feature chairs, Jean-Paul Gaultier cushions, Febrik upholstered sofas, and an impressively curated collection of work by Australian contemporary artists.
Walton has cleverly crafted the rooms to complement the unique living areas, all complete with free Wi-Fi, signature queen beds with a custom designed bed base to allow for out-of-the-way storage, floor-to-ceiling windows and blackout blinds.
TRIBE Foods - a café by day and bar by night – will feature menus created by Tobie Puttock (River Café, Fifteen Restaurant) focused on sustainability, seasonality and ethical eating.
As Australia's first integrated modular design hotel, TRIBE sets itself apart from traditional accommodation by using a contemporary modular design and construction method comprising pre-fabricated guest rooms with sophisticated essentials for the modern traveller.
TRIBE founder Mark Peters is a pioneer in modular construction and a specialist hotel developer. His vision was to create an entirely new category of design hotels in Australia, with the view to expand globally. “The contemporary traveller no longer checks into a hotel, they check in to a destination, that's why when we created TRIBE we re-evaluated the hotel model to prioritise the benefits they would want.”, he shared. “We've focused on what matters so we don't pass on costs to our guests for the things that don't, by paring back and refining our offering and using cost effective and smart modular construction we're able to share significant savings with our guests, making TRIBE an aspirational space at an accessible price.”
Expansion plans are already well underway with new TRIBE hotel sites acquired in Adelaide, Hobart and Melbourne, and intentions to expand internationally over the next ten years.
Created with an international cast of business travellers and urban explorers in mind, TRIBE is set to be a hotly anticipated new offering in the Australian hotel landscape. Rooms start from $199 per night.