FIRST DAY: The Ned showcase their new bell boy on the big screen
One of our favourite recent openings is The Ned in the City area of London, from the people behind the super successful Soho House group of hotels and venues. This little video cheekily showcases the beautiful 100 year old building through the eye of their new bellboy, Ned. He looks more like a model than a bell boy to us, but you get the idea! The hotel was previously the Midland Bank building and lay in wait for eight years, ripe for a repurpose. Nick Jones, the founder of Soho House & Co, first saw the building in 2012, he fell in love and embarked on a partnership with Andrew Zobler, the CEO of New York's Sydell Group, to see the project come to life. You can read more about the project here, or watch the video here, which was produced in conjunction with Perrier-Jouet.